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Como Funciona
Como Funciona


Las postales gratis ZOOCARD son un original e ingenioso medio publicitario que alcanza a targets segmentados por un estilo de vida definido en función de los locales que frecuentan.Tienen valor, comunican y crean un dialogo interactivo basado en la complicidad con el usuario.

El hecho de ser un medio de selección voluntaria provoca un contacto cualificado, ya que proporcionamos al anunciante un contacto directo con el consumidor potencial y efectivo.

La publicidad no convencional no tiene desperdicio, no es invasiva, con esto queremos decir que nadie se lleva una tarjeta si no tiene algún interés.

Las POSTALES GRATIS tienen muy bajo costo, además poseen la ventaja sobre cualquier otra publicidad de tener una doble función: es una forma de comunicarse entre personas y a la vez cumple la función de ser una opción por parte del consumidor y si le gusta se la lleva, ya sea para enviarla, guardarla o coleccionarla.

ALCANCE DE LA POSTAL

1 La postal se encuentra en un ambiente de distensión, que generalmente se comparte con amigos, lo que hace que no sea considearda una publicidad convencional.

2 La postal produce un contacto cualificado. El usuario se acerca al exhibidor y elije el o los diseños de su agrado o interés.

3 La postal multiplica el contacto. Una vez tomada del exhibidor, la postal se conserva, se regala, se exhibe en la oficina o el hogar o se reenvía por correo. De esta manera, cada postal es apreciada por lo menos por 4 o más personas.

4 Zoocard le ofrece llegar a un amplio segmento consumidor y brinda la posibilidad de enviar la postal por correo electrónico desde nuestra pagina web.

PERFIL DEL USUARIO.

A quien nos dirijimos?

Edad.
18-25 años: 29%
26-30 años: 28%
Más de 30: 43%

Sexo.

Mujeres: 56%
Hombres: 44%

Clase social.

Alta/media-alta: 52%
Media: 38%

¿Por qué eligen las postales?

Por su diseño: 51%
Por el tema: 24%
Por la marca: 12%
Para coleccionar: 9%
Para enviar: 4%

Comportamiento del usuario.

51% del público que acude a los locales, mira siempre las postales.
74% recuerda algún producto, marca o diseño.
45% la guardan mas de 6 meses.
31% las envia.
45% consideran algo lindo para tener de recuerdo.
95% había llevado postales antes.

Fuente: AC Nielsen

TIEMPOS APROX. DE EXHIBICION.

Los tiempos de exposición de las postales se calculan en base a la cantidad de postales impresas y la cantidad de exhibicidores del circuito. Otra variante de suma importancia es el diseño de la postal, ya que el atractivo visual es de suma importancia para lograr la atención del consumidor.

4000 postales > 15 días expuestas aprox.
8000 postales > 22 días expuestas aprox.
12000 postales > 30 días expuestas aprox.

ESPECIFICACIONES TECNICAS.

Las postales ZOOCARD se imprimen en:

Cartulina encapada blanca 300 grs.
CMYK + Barniz UV frente.
CMYK dorso.
Tamaño: 105 x 151mm.

INFORME FIN DE CAMPAÑA.

Se le entregará al cliente este informecon el objetivo de averiguar el grado de aceptación de cada campaña.

El INFORME FIN DE CAMPAÑA se basa en los promedios de retirada de postales en los periodos contratados. Un dato fundamental para los responsables de las campañas.